Totally Wicked extends Blackburn Rovers partnership

Credit: Martin Rickett/PA Wire/PA Images

Blackburn Rovers has extended its sponsorship agreement with vaping firm Totally Wicked for a further year ahead of the upcoming EFL Championship season. 

As a result of the agreement, Totally Wicked will continue to have its logo prominently featured on the front of Blackburn Rovers’ training kit whilst also being featured throughout the club’s social media and digital platforms.

Steve Waggott, Blackburn Rovers’ CEO, stated: “We are delighted to continue our close relationship with Totally Wicked. Everyone is aware of the challenges caused by COVID-19, so being adaptable and working together is absolutely key, which is what makes partnerships such as this so important.

“We have enjoyed a fantastic two years together and there is still the opportunity to do much more. We appreciate and value the continued commitment of Totally Wicked to the Rovers cause and firmly believe we will deliver the profile of the brand by having a successful and competitive season in the race for promotion.”

Additionally due to the one-year extension, the vaping firm will continue to have a branding presence across Ewood Park’s Jack Walker stand. It is likely that the two entities will also collaborate on a range of promotional activities or initiatives, similarly to last years’ ‘kick the habit’ project. 

Marcus Saxton, Totally Wicked’s CEO, added: “It’s great to maintain our partnership with a club with such heritage and reach as Blackburn Rovers.

“This enables us to continue to raise mass awareness to the positive role that vaping plays in helping eradicate smoking within families and communities, which gather to support Blackburn Rovers and the wider Championship.”

This will be Totally Wicked’s third season as Blackburn’s training wear sponsor, meanwhile the club is reportedly looking for a new main sponsor following the news that 10Bet has ended its partnership early, according to the Lancashire Telegraph.