AS Monaco has expanded and extended its partnership with the Afflelou group allowing for greater viability across the Ligue 1 side’s digital platforms.
Additionally, the new deal will continue until June 2022 with Afflelou’s logo yet again being prominent on the back of Monaco’s shirt for all domestic and international competitions.
Oleg Petrov, Vice-president and CEO, AS Monaco, commented: “We are delighted with the renewal of our partnership with the Afflelou group. The longevity of our shared history demonstrates the importance of this link between our two entities.
“This extension, in this context, strengthens it even more and I am convinced that many successes will accompany our partnership both domestically and abroad.”
The expansion primarily focuses on the firm’s presence on Monaco’s digital platforms, with the entities creating collaborations and contests in order to ‘strengthen the relationship with the club and its community’. Moreover, throughout negotiations of the deal, Vista Sports, the French sports marketing agency associated with Afflelou, played a significant role in brokering the partnership.
Monaco and Afflelou have partnered together multiple times in the past with the optician sponsoring the club between 1986 and 1988, then again between 2015 and 2016, with the most recent deal occurring last year.
The sponsorship agreement also continues to strengthen Monaco’s commercial portfolio by having already secured IQONIQ and Triangle Interim as partners via new or extended deals.
Ligue 1 is set to make its anticipated return on August 21 as Bordeaux face Nantes in the first french league match since the global health pandemic prematurely concluded last year’s season. Also on the same gameweek Monaco will kick off the season against Reims on Sunday.