Eintracht Frankfurt names DPD as sleeve sponsor

Credit: Frank Hoermann/SVEN SIMON/DPA/PA Images

Bundesliga club Eintracht Frankfurt has announced that International parcel delivery and express service provider DPD will be the team’s sleeve sponsor for the upcoming season.

The partnership is expected to run through to June 30, 2023, with DPD expected to collaborate with Frankfurt on its digitalisation and sustainability projects.

Eintracht Frankfurt board member Axel Hellmann stated: “DPD is a company with great tradition and an international focus, making them ideal partners for the club. Our partnership is built on common values and a shared sense of focus.”

Moreover, the board member also mentioned that he sees DPD’s wide-ranging commitment as a very positive sign for the club, with the deal highlighting the side’s continued growth.

As Eintracht Frankfurt’s official logistics partner, DPD will collaborate with the club to create a range of digital solutions. Additionally, the parcel delivery service will be responsible for the  dispatching of merchandising parcels and the delivery of various other postal services for the club in the B2B sector and for Frankfurt’s members.

The partnership will also have a particular focus on sustainability to ensure that the club and DPD can be as eco-friendly as possible, one idea potentially being considered is to post fan shop purchases in reusable boxes. 

“Eintracht Frankfurt are a club with a great tradition and in all of our discussions with them, they have come across as active players in society who think and act in an innovative way,” added Eric Malitzke, CEO of DPD Deutschland. “The partnership with Eintracht, who like DPD are deeply rooted in the Rhine-Main area, will therefore extend far beyond the usual realms of sports sponsorship.”

The Bundesliga will officially commence on September 18 with Eintracht Frankfurt playing the day after against newly promoted side Arminia Bielefeld.