Following the termination of its £564m deal with PPTV, the Premier League has announced it has signed an agreement with Tencent Sports for rights to show all 372 fixtures of the 2020/21 season across its digital platforms in China.
As a result of the partnership, fans in China will be able to watch Premier League matches live whilst also following all the latest updates and news on the competition via Tencent’s platforms including WeChat, QQ.com, Tencent Video, Penguin Live App, Tencent News App, Tencent Sports App and Kan Dian.
Commenting on the agreement, Premier League Chief Executive Richard Masters said: “We are excited to have agreed this partnership with Tencent ensuring our supporters in China can enjoy following Premier League action throughout this season.
“We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season.”
The competition has also announced that more than half of the Premier League’s games will be made available for free to fans in China. Moreover, the Premier League will create an official Penguin Channel where fans can digest daily video and feature content during the season.
Tencent Sports General Manager Ewell Zhao stated: “The Premier League is one of the world’s most popular sports competitions and has many fans in China.
“In collaboration with the Premier League, Tencent Sports hopes to leverage its platforms and technology to bring the drama of Premier League matches to fans and share with them the passion and excitement of football.”
The partnership was agreed unanimously by Premier League shareholders earlier today (September 17) with financial details of the new deal not being disclosed.