Bundesliga side Borussia Dortmund has partnered with cryptocurrency derivatives exchange Bybit in a multi-year agreement.

As part of the contract, Bybit’s emblem will appear on the club’s website and social media platforms, as well as around the Signal Iduna Park, home to the Black and Yellows.

“We are very pleased about this partnership with Bybit as our International Champion Partner,” said Carsten Cramer, Managing Director of Borussia Dortmund. “It’s great to collaborate with an innovative tech company as the world becomes increasingly digital. Together, we will penetrate even deeper into Asian markets and will further strengthen our brand internationally.” 

The Singapore-based trading platform was established in 2018 and has amassed over one million users, and BVB already has links to Asia. The club were forced to call off their summer tour of the continent, including a stop-off in Singapore, due to the Coronavirus outbreak.

Co-founder and Chief Executive of Bybit, Ben Zhou added: “We are thrilled to be a Champion Partner of Borussia Dortmund. As a young and ambitious company, we identify with the authenticity and youthful energy for which BVB is well-known around the globe, as well as the diligence and relentlessness that Borussia Dortmund players radiate.”

Previous articleManchester United extends global reach with Douyin
Next articleNew FIFA regulations to expose agents’ astronomical earnings