Ligue 1 club OGC Nice has agreed a nine-year extension to its naming rights deal with global insurance firm Allianz.
The French side’s 36,000-seater home venue has been known as the Allianz Riviera since opening its doors in September 2013. Allianz and OGC Nice penned the contract in 2012, which ran for nine years.
French newspaper Nice-Matin reported the previous deal was worth around €1.8 million per year and it is expected that the renewed terms are in a similar region.
“By renewing this partnership, Allianz France wants to remind of its capacity to commit to the long term and to bring durable support to the local economic community,” Allianz said in a statement.
“Allianz France are also proud to carry on the shared story with the stadium and the fans based on strong values and shared emotions.”
The German company acquired the naming rights to Bayern Munich’s Allianz Arena for 30 years, along with an 8.33% stake in the Bundesliga club.
Allianz also retained the naming rights to the Allianz Stadium, home to Juventus. The new agreement, inked in February 2020, saw the company logo featured on the club’s training and warm-up jerseys.
In addition, the firm also holds the naming rights to the Allianz Stadium in Sydney, Minnesota United’s Allianz Field, Palmeiras’ Allianz Parque and Rapid Wien’s Allianz Stadion
