New Zealand Cricket expands Dream11 title sponsorship

New Zealand Cricket (NZC) has signed an extension agreement with title sponsor and fantasy gaming platform Dream11.

Under the terms of the agreement, the domestic T20 competition will continue to be referred to as the Dream11 Super Smash until 2026. Furthermore, Dream11 will also become a sponsor of New Zealand’s international team.

The governing body signed a one-year deal with the Mumbai-based firm in October 2019 for the naming rights to the tournament which has now been expanded.

Vikrant Mudaliar, Chief Marketing Officer of Dream11, commented: “The current agreement builds on our previous partnership and takes it to the next level. We are equally excited to become an Official Partner of NZC and bring New Zealand’s unique cricketing experience to Dream11’s 100 million users.

“We are confident that this will further drive interest and fan engagement for NZC matches among Indian sports fans.”

Dream11’s cricket portfolio already includes the International Cricket Council (ICC), the Indian Premier League (IPL), and the Big Bash League (BBL).

The fantasy sports platform also has an agreement in place with the National Basketball Association (NBA) outside of the sport, which was extended in December to cover the Women’s National Basketball Association (WNBA) and the G League.

“Our previous arrangement was a massive success, so it’s great to be announcing a deeper, long-term partnership with Dream11,” NZC Chief Executive, David White, said in a statement.

“One of NZC’s key objectives is to grow the game we love and India has always been an important market for us; no other country follows cricket like India.”