A new agreement signed between the Arena Racing Company (ARC) and MansionBet will see the online sportsbook become a leading sponsor of greyhound racing.
The deal is an expansion of MansionBet’s ongoing partnership with the ARC, and will see the operator sponsor over 800 greyhound races throughout 2021.
Prior to the recent development, MansionBet was named official sponsor of over 360 horse races across 60 fixtures throughout 2021, including at Market Rasen, Huntingdon, Doncaster and Ffos Las, after renewing its agreements with the ARC and Jockey Club Racecourses (JRC).
Additionally, the operator will serve as title sponsor of Newbury’s Spring Cup and as the Official Betting Partner of Goodwood’s Opening Saturday.
David Leyden Dunbar, ARC’s Group Director of Partnerships, said: “We have enjoyed a strong relationship with MansionBet, with their brand seen prominently across a number of our racecourses since 2019 and are delighted to welcome them into our greyhound stadia for the first time.
“With live greyhound racing broadcast every evening on Sky Sports Racing, including from Newcastle and Nottingham, we hope that it will further enhance their brand recognition with greyhound racing fans.”
Under the terms of the agreement, the sportsbook’s branding will feature across all four ARC greyhound tracks, commencing with tonight’s (11 February) racing at Newcastle, before continuing at Newcastle, Sunderland, Birmingham’s Perry Bar and Nottingham.
“We are very grateful to MansionBet for their support of our four stadia and really look forward to seeing their branding broadcast from Newcastle this evening and onwards,” added Rachel Corden, Greyhound Operations Director at the ARC.
“Their investment in their own greyhound offering and their support of the sport at this difficult time is much appreciated.”
Dana Broker, MansionBet’s Head of Integrated Marketing, also commented: “Having invested a lot of resource into radically improving our greyhound offering in 2020, and becoming a contributor to the British Greyhound Racing Fund, the decision to sponsor tracks across the UK is a natural step forward that will allow us to engage with an audience of one of our most popular markets.
“We look forward to engaging with our customers whilst supporting the sport through our sponsorships.”
In addition to its existing racing partnerships with the ARC and JRC, MansionBet has further maintained its strong presence in horse racing via marketing and sponsorship agreements with champion jockeys Hayley Turner OBE and Brian Hughes.