AS Roma has named New Balance as the Serie A club’s new kit supplier in a deal that comes into effect at the beginning of the 2021/22 season.
Last summer, AS Roma confirmed it had prematurely terminated its decade-long commercial partnership with Nike. The initial agreement was due to expire at the end of the 2023/24 season but was curtailed with the club stating it was looking to ‘explore new opportunities’.
AS Roma and Nike instead penned a one-year deal, which saw the sportswear giant continue providing the club with on-pitch, training and casual products for the first team, women’s team and youth teams.
Kenny McCallum, General Manager of New Balance Football, remarked: “We are delighted to welcome AS Roma into the New Balance family.
“We are talking about more than just a football club here: the Giallorossi have a style and approach that is unmatched in their sport, showing a deep sense of social responsibility and community spirit.
“We are immensely proud to be working with the club in order to bring our innovative approach to kit design and development to the beautiful world of Italian football.”
Reports from Italian media outlet Il Romanista indicate that the deal is worth roughly €3 million to €4 million across a three year period, as well as the VIK of the kit supply.
In addition, under the terms of the new agreement with New Balance, the top tier Italian side will benefit from a higher percentage of shirt sales than it did from its previous deal with Nike. The figure is reported to be up to 40%.
“This agreement represents an important step for the club and our ambitions to continue growing,” added Roma CEO, Guido Fienga.
“New Balance are globally recognised as leaders in their industry and we are convinced this new partnership will mark the start of many great new opportunities for our brand.
“We are delighted to entrust the creation of our bespoke kits to them, and cannot wait to see AS Roma players wearing the new shirts.”
The sportswear and apparel brand has agreements in place with Portugal’s FC Porto, French Ligue 1 club Lille and Spanish outfit Athletic Bilbao.
