Manchester United has linked with electronics and media company StarTimes to bring its in-house content channel MUTV to supporters of the club in Africa.
Under the arrangement, StarTimes will distribute MUTV to subscribers in over 30 countries across sub-Saharan African, representing the biggest agreement of its kind by the Premier League club in the region.
In addition, viewers in countries including Nigeria, South Africa, Kenya and Ghana will have access to content 24 hours a day via StarTimes platforms, which boasts 13 million subscribers through its VB digital TV service and 20 million users of its OTT streaming service.
“Manchester United is one of the most iconic football clubs in the world,” stated Kristen Miao, Sports Deputy Director at StarTimes. “We are delighted to share MUTV with football fans across Africa as part of our commitment to enhancing our subscribers’ experience.”
Followers of the club in the region will have access to the world’s first football club TV channel, including first team and academy games, press conferences, player interviews and documentaries.
Phil Lynch, Chief Executive of Media at Manchester United, added: “We are proud to have hundreds of millions of passionate fans in Africa and this long-term agreement will allow them to get closer to the club through MUTV’s exclusive, round-the-clock content from Old Trafford and the AON Training Complex.
“MUTV is one of our most important channels for engaging with fans around the world, whether through linear or direct-to-consumer streaming platforms, and we are excited to be significantly increasing its reach through our new partner, StarTimes, in Africa.”