Filming has begun on the fourth season of the popular Netflix show ‘Formula 1: Drive to Survive’, the series’ Executive Producer, James Gay-Rees, has confirmed.
The most recent documentary series, which was released in March, was an instant hit with motorsport fans. The inaugural edition of the show, centred around the 2018 World Championships, aired in 2019, giving fans of the sport a behind-the-scenes look at their favourite drivers.
It has since been estimated that the sport is set for record growth in 2022, with Nielsen Sports predicting that one billion fans will claim an interest in the sport by next year.
The data and market measurement firm also cited the success of the Drive to Survive series as one of the biggest engineers of Formula One’s fanbase growth, with the 16-35 age bracket accounting for 77% of growth over the course of the last 12 months. By ‘diversifying its output’ and expanding its horizons to OTT subscription platforms, Formula One has been able to capture the attention of a younger audience.
Speaking on the Australian Grand Prix podcast ‘In the Fast Lane’, Gay-Rees teased some of the insights to come in the upcoming series.
“What everyone is hoping for is that there is a proper Red Bull and Mercedes dust-off,” he said. “Red Bull are playing it down and being calm and cool about it, but everyone seems to think it’s a two-horse race.
“The battle for third could be pretty intense between McLaren and Ferrari, possibly Aston Martin and a few others, it’s shaping up to be a really good season.”
Touching on the new regulations in place, Gay-Rees added: “Then the next season will be difficult again, because the new rules will come in and it’s going to be a slightly different scenario – new cars, so it’s going to be pretty punchy, we’d love to keep on going with it.”