Sports betting website MansionBet has enhanced its partnership with Sky Sports Racing to include sponsorship of all stateside racing broadcast by the media network.
The extended partnership will see MansionBet sponsor Sky Sports Racing’s race day previews and reviews, extending the operator’s reach to the burgeoning US sports betting market.
“We are delighted to be partnering with MansionBet, who have shown a clear commitment to horse racing, at a time when Sky Sports Racing continues to reach significant monthly numbers,” said Glen Swinney, Commercial and International Manager at Sky Sports Racing.
“With some fantastic action around the corner including the Boodles Chester May Festival, Royal Ascot and top quality international action such as the French Classics and the Triple Crown from the US, it is a great time to welcome MansionBet to the channel.”
MansionBet has maintained a strong presence in British horseracing, having renewed its sponsorship deals with the Arena Racing Company (ARC) and Jockey Club Racecourses (JCR) in January.
The sportsbook’s branding will feature across several races this year, finishing with the MansionBet Challow Hurdle in December, as part of its wider arrangement with Newbury Racecourse, first signing a two-year contract in December 2020.
Furthermore, former champion jump jockey Brian Jones and former champion flat jockey Hayley Turner OBE serve as brand ambassadors for the operator.
Dana Bocker, Head of Integrated Marketing at MansionBet, commented: “Having invested in horse racing sponsorships over the last couple of years, we have increased our brand awareness among racing enthusiasts.
“The sponsorship of Sky Sports Racing is a natural progression and puts us in front of over 2m targeted regular viewers with a keen passion for racing. We are looking forward to seeing how this partnership can take us to the next level.”