Fightzone to maximise audience reach via Red Bee Media deal

International boxing platform Fightzone has partnered with Red Bee Media, in a deal which will see 50 matches broadcast on the latter’s OTT platform per year.

The partnership with Red Bee has enabled Fightzone to provide multiple simulations live streams via both pay-per-view and subscription-based options, purchasable with a range of price points and currencies to maximise international exposure.

In addition to live fights, Fightzone will also post recordings, highlights, interviews and additional content, protected through geo-blocking and DRM functionality, enabling the platform to segment its audience and safeguard its content rights.

“Red Bee is the perfect technology partner for us, as we are launching the Fightzone boxing revolution,” said Jim McMunn, General Manager Fightzone. 

“We are building a unique destination for British and international boxing fans, with access to incredible fights, expert interviews and behind the scenes content. 

“Red Bee’s OTT platform allows us to reach a worldwide audience and deliver broadcast grade streaming quality on any device.”

Commencing today , the first match to take place on Fightzone will be the English Lightweight title clash between Anthony Tomlinson and James Morocroft on 21 May, followed by the IBF European Heavyweight championship fight between Kash Ali and Tomas Salek on 28 May.

Steve Russell, Head of Product at Red Bee Media, added: “Fightzone illustrates well how innovative and expansive content owners can make the most out of their assets, and bring engaging viewing experiences to a global audience, through our OTT platform.”

“The obstacles are fewer than ever, when it comes to creating and expanding your own media business, and we’re looking forward to supporting Fightzone’s journey to global success.“