Swedish sports rights agency Spring Media has united with Red Bee for the launch of a global OTT service dedicated to women’s football.
The launch, which was announced on Monday at Sportel Monaco 2019 is set to be available in the first quarter of 2020. It will utilise high-level multi-camera content from top tier leagues in Europe, Asia and the Americas as well as national team matches to global audiences.
The platform, which is titled Wnited will offer both free and paid subscription-based engagement options, including 300+ live matches and a multitude of VOD content in 2020.
Tobias Osmund, CEO, Spring Media commented: “Women’s football has reached a turning point when it comes to both viewership and media interest and we believe we’re just at the beginning of a steep growth curve. We are now launching a streaming service with access to some of the world’s best women’s football content and with the Red Bee OTT platform we are sure to deliver the highest quality viewing experience to football fans as they visit the new home of women’s football.”
Wnited will include a free, ad-supported viewing option as well as a subscription-based offering for viewers looking for an enhanced and ad-free experience. The service is developed and hosted on the Red Bee Managed OTT platform.
Steve Nylund, CEO, Red Bee added: “We are very excited to be a part of launching Wnited with Spring Media. This is a perfect example of how our managed OTT services can and should be used, reaching global audiences with high quality ultra-low latency live feeds and on-demand content, creating the best possible viewing experiences on any device.”
Insider Insight: The ongoing rise of OTT platforms in sports broadcasting is unquestioned, and women’s football is ahead of the curve in terms of engagement evolution. Growing attendances highlight that there is clearly a market for women’s football, meaning that this platform, with a wide variety of content, can be hugely successful.