Japanese media outlet Kyodo News has aligned with Sportradar to extend its existing collaboration with the sports data collection and analytics firm.
Strengthening Sportradar’s position in Asia, the company initiated a working relationship with Kyodo News in 2018, revolving around the supply and support of data from various international competitions, covering a range of sports including baseball, basketball, football, rugby, tennis and golf.
Under the terms of the expanded agreement, Sportradar will re-distribute its multi-sport data API services and Radar360 product to Kyodo’s media clients across Japan.
“Offering accurate and reliable information is the cornerstone of our business and we are excited to be partnering with Sportradar to provide the market leading products and services to us and our clients,” commented Ryuichi Koie, General Manager of Kyodo News Digital’s Sports Data Division.
Sportradar will leverage its Radar 360 offering to provide editors and clients with access to real-time data from the National Basketball Association (NBA).
Meanwhile, the partnership will also offer exclusive data to baseball fans through Sportradar’s MLB Statcast products, the exclusive distributor of real-time game statistics across international markets for Major League Baseball (MLB).
Radar360 includes the ability to create, modify and save custom reports and allows users to access data through an interface and customisable queries, whilst Statcast is a tracking technology service allowing for the collection and analysis of baseball data.
“Media partners use our turnkey services to tell unique, data-driven stories,” said Danny Fok, Head of Business Development, Asia at Sportradar.
“With these expanded capabilities, it will be even easier to comprehend trends and produce amazing content for pre, in, and post-game consumption. It’s a tremendous opportunity for us to partner with Kyodo News who are an established media outlet not only in Japan, but in the region.”
In addition to expanding its media agreement, Sportardar has struck a number of sporting and betting integrity partnerships over the past month, notably securing deals in the Asian market with the West Asian Football Federation (WAFF) and the Chinese Basketball Association (CBA).