LaLiga continues rights spree as Digi Sport awarded Romanian package

LaLiga has struck a deal with pay-television broadcaster Digi Sport for the Romanian rights to the Spanish football competition for the next three years.

The deal, which runs from the 2021/22 season to the 2023/24 campaign, will bring LaLiga to Digi Sport and Digi 4K in the country.

Digi Sport’s extensive sports offering already includes the UEFA Champions League, UEFA Europa League, LaLiga, Serie A, Ligue 1 and Bundesliga, European handball cups, as well as European cups, world and continental handball championships, and Formula One and MotoGP

Mircea Sai, Digi Sport Project Manager, explained: “We are pleased to bring Digi subscribers the good news of the extension of broadcasting rights for LaLiga, one of the European championships with tradition and public success, which, along with other premium competitions in football, tennis, handball, motorsport, contributes to the performance of the Digi Sport TV platform.

“Due to the quality of the programmes broadcast by Digi Sport (1, 2, 3, 4), our platform is a leader in the segment of sports themed channels in Romania, registering this year a general audience of over 100,000 viewers nationwide (cumulatively).”

Digi Sport’s existing agreement is due to expire at the end of the current campaign, having secured the rights to LaLiga and Serie A from the IMG agency, along with Telekom Romania in a similar three-season agreement that commenced in 2018/19.

Prior to that, Mediapro sold the 2015/16 to 2017/18 rights cycle to Digi Sport, which sublicensed a non-exclusive package to Telekom Romania.

The tie-up is the latest in a string of deals completed by LaLiga in the past month, with beIN Sports locking down the Spanish football rights in France last week shortly after digital streaming service DAZN extended its agreement with the governing body in Germany and Austria.

LaLiga opened the invitation to tender for the rights to the Spanish football league across 11 European territories last June.

Earlier in May, Disney-owned ESPN reached a record agreement with LaLiga over the US rights to the division, after ‘buying back’ the final few seasons of its existing package with Qatari media group beIN Sports.

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