Digital sports streaming service DAZN has extended its agreement to screen the Spanish LaLiga in Germany and Austria.
Over the course of the next five years, fans will continue to have access to the Spanish top-tier live and exclusively on DAZN as part of the renewed rights agreement.
The streaming service has carried the flagship football competition in Austrian and German-speaking markets since 2016, when the platform first launched and also recently retained the rights to LaLiga in Italy for a further three years.
“DAZN has become a key part of the sports landscape in a short space of time and we are proud to continue our successful partnership with them,” said Melcior Soler, Audiovisual Director at LaLiga. “This long-term renewal offers the best opportunity for fans to discover the full breadth of our competition in one of Europe’s leading football markets.“
Last week, LaLiga announced a landmark deal with ESPN to air the top-flight on the ESPN+ streaming channel for the next eight years, after agreeing to ‘buy-back’ the package from current rights-holder beIN Sports.
Thomas de Buhr, Executive Vice President DAZN DACH, stated: “Almost exactly five years ago, DAZN set out to revolutionise the way fans experience their favourite sports. LaLiga has been by our side all these years and is therefore a fundamental part of our broad portfolio of top-class football. So it’s even nicer that fans in Germany and Austria will be able to watch all the games from the Spanish top division live and exclusively on DAZN for the next five years.”
The 2020/21 LaLiga season will draw to a conclusion next Sunday (23 May), although supporters were boosted by the news that the Spanish government has approved the return of football fans to sporting stadiums at a limited capacity in regions with low levels of COVID-19 infection rates.
After more than a year away from stadiums as a result of the pandemic, Valencia’s Mestalla Stadium opened the turnstiles to 3,000 fans for the six-time LaLiga winners’ match against Eibar in the penultimate round of fixtures, whilst 60 kilometres away, Villarreal hosted 5,000 season ticket holders for the club’s clash against Sevilla.