The Women’s National Basketball Association (WNBA) has designated global sportsbook operator PointsBet as an authorised gaming operator of the premier basketball division.
Under the terms of the partnership, representing the company’s first deal struck with a women’s professional sports league, the operator will integrate the WNBA into its betting platforms and receive WNBA sponsorship and brand visibility opportunities.
Furthermore, the two parties will collaborate on ‘best-in-class practices’ to safeguard the integrity of the WNBA.
WNBA Commissioner, Cathy Engelbert, said: “Innovating at the WNBA and enhancing the fan experience starts with recognising how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second screen experience that digitally-engaged fans are looking for.
“We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game.”
The relationship adds to Australian-headquartered firm’s growing list of partners in the US, including the National Basketball Association (NBA) and a number of its clubs, including Detroit Pistons and the Indiana Pacers.
Johnny Aitken, CEO of PointsBet USA, added: “We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth. The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward.
“In owning and operating our technology from end to end, PointsBet can innovate our product and personalise our offerings according to fan interest and needs – WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use.”