The Scottish Professional Football League (SPFL) has named used car retailer Cinch as the division’s new title sponsor, touted as the ‘largest ever’ headline sponsorship in SPFL history.
Under the terms of the deal, Cinch will lend its name to the Scottish Premiership, Championship, League 1 and League 2 from the 2021/22 season to the end of the 2025-26 campaign.
The SPFL has been without a sponsor after Ladbrokes opted not to ink an extension at the end of the 2019/20, prompting the division to enlist the GV6 Sport Collective agency to search for a replacement partner.
“This is an enormously significant partnership for our member clubs, and for Scottish football as a whole,” said SPFL Chief Executive, Neil Doncaster. “Our discussions with cinch have been extremely positive and the duration of the sponsorship agreement demonstrates their long-term commitment to Scottish football.
“Despite the economic situation and the challenging nature of the global sponsorship industry generally, this is the largest-ever sponsorship in the SPFL era. It’s a ringing endorsement of the enduring popularity of Scottish football, not only north of the border but right around the world.
“It’s an exciting time for the Scottish game and I look forward to building on this new partnership as we continue to showcase Scottish football and maximise its exposure to a global audience.”
Most recently, the car retailer was signed up by Premier League giants Tottenham Hotspur as the north London club’s first-ever sleeve sponsor. Cinch also took over Natwest’s principal partnership contract with the England and Wales Cricket Board (ECB).