PwC joins Paris 2024 domestic sponsorship programme

Professional services firm PricewaterhouseCoopers (PwC) has been designated as a domestic sponsor of the Paris 2024 Olympic Games.

Along with joining the event in the official partner tier, the deal also covers sponsorship of the French Olympic and Paralympic Teams for the next three editions of the Olympic Games, including the Tokyo 2020 Summer Games, the Beijing 2022 Winter Games and the Paris 2024 Summer Games.

Under the terms of the agreement, PwC will support the Games’ organising committee in finance, human resources management, project management, legal, internal audit and risk management.

“With PwC France, we have chosen the expertise to accompany us and help us propose a new model for the Olympic and Paralympic Games: a more responsible, more sustainable, more united and more inclusive model, in response to the big challenges of our time,” explained Tony Estanguet, President of Paris 2024.

“Thanks to its experience in leading large-scale projects and its expertise in issues such as energy transition or innovation, PwC France will help us meet this challenge.”

In March, Paris 2024 organisers appointed eight marketing agencies to seek out brands for the event’s domestic sponsorship programme. So far, PwC joins Cisco, FDJ and Le Coq Sportif in the official partner tier.

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