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Paris 2024 Olympic Games
Rollo Goldstaub - head of sports partnerships at TikTok
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Data
Time to read: 6 min
The TikTok effect: How sport business is being rewritten one clip at a time
May 23, 2025
IOC votes to hold 2030 Winter Games in French Alps ahead of Paris Opening Ceremony
BREAKING
Europe
Time to read: 3 min
IOC votes to hold 2030 Winter Games in French Alps ahead of Paris Opening Ceremony
July 25, 2024
Icon of Summer olympic Games Paris 2024 Held by Athlete. Modern Stadium in background. Wallpaper for Summer Olympic Game in Paris 2024.
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Asia
Time to read: 2 min
Kuaishou set to boost Chinese engagement for Paris Olympics
June 18, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 3 min
Tourists to drive billions in revenue at Paris 2024
May 15, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 3 min
IOC and Intel to ‘reshape’ world of sports with AI tech
April 23, 2024
Six silhouettes stood in front of white screen that reads "L'Equipe" in red lettering.
BREAKING
Latest News
Time to read: 3 min
L’Equipe is set for global expansion with IMG partnership
March 5, 2024
credit: shutterstock
BREAKING
Latest News
Time to read: 2 min
Team GB and Aldi ink partnership extension ahead of Paris Olympics
March 4, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 2 min
French bookies told to rein in marketing around Euros and Paris 2024
January 10, 2024
BREAKING
Partners
Time to read: 2 min
Paris 2024 organisers enlist Decathlon as official partner
July 19, 2021
BREAKING
Fan Engagement
Time to read: 2 min
FDJ elevates fan engagement for French Olympic teams
July 13, 2021
BREAKING
Partners
Time to read: 1 min
PwC joins Paris 2024 domestic sponsorship programme
July 7, 2021
BREAKING
Hospitality
Time to read: 3 min
IOC ‘reimagines’ Olympic hospitality with On Location
June 3, 2021
BREAKING
Media Rights
Time to read: 2 min
World Skate pens Mediapro commercial contract ahead of Tokyo 2020 debut
May 6, 2021
BREAKING
Partners
Time to read: 2 min
Paris 2024 Olympic organisers entrust cybersecurity responsibilities to Cisco
April 13, 2021
BREAKING
Partners
Time to read: 2 min
Paris 2024 Olympic organisers enlist eight marketing agencies
March 12, 2021
BREAKING
Latest News
Time to read: 2 min
Paris 2024 Olympic organisers face backlash over ‘amputation’ of city park
January 6, 2021
BREAKING
Latest News
Time to read: 3 min
Breakdancing set to take to the floor at Paris 2024 Olympics
December 8, 2020
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Netflix secures Spanish rights to the 2030 World Cup
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
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Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026