Spanish pharmaceutical firm Grifols has partnered with UEFA, becoming the latest sponsor of the continental football governing body’s women’s national team and club tournaments.
The four-year contract will commence from the 2021/22 season until 2025, and will see the Barcelona-based company become the exclusive healthcare partner of all UEFA Women’s Football tournaments.
This includes the UEFA Women’s Champions League, the UEFA Women’s Euro, the UEFA Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO.
Additionally, the firm will partner with the authority’s Together #WePlayStrong campaign, an online initiative aimed at encouraging more girls and women to play football.
“This is such an exciting time to be part of Uefa women’s football as our game is developing at such a tempo and we are delighted to welcome Grifols on this exciting journey with us,” remarked Nadine Kessler, Chief of Women’s Football at UEFA.
“For years Grifols has demonstrated its commitment to women’s sport as part of its sponsorship of local social initiatives, including volleyball and field hockey. Therefore, we believe they are the perfect partner to be joining us and we are looking forward to closely working with them over the upcoming seasons.”
As a result of the agreement, Grifols will benefit from multiple branding and promotional opportunities across its own internal and external channels in addition to UEFA properties.
This will involve a range of branding activations, such as in-stadium fixed and rotating LED boards, mathday and on-site promotions, premium giveaways, hospitality initiatives and digital actions conducted via social media platforms.
Grifols partnership with UEFA ahead of the UEFA 2022 Women’s Euro, due to take place in England, whilst the prize money for the 16-club UEFA Women’s Champions League has been quadrupled ahead of the upcoming campaign.
“Sport is one of the most powerful platforms for promoting gender equality,” added Teresa Rione, Grifols’ Chief Communications Officer. “It develops skills and qualities that inspire girls and empower women in the workplace and in all areas of community life.”
The company – which employs 60% women in its workforce – was included in the Bloomberg Gender Equality Index for its ‘commitment to the advancement of women in the workplace’, and will join Visa, Pepsi, Just Eat, Hublot and the Euronics Group as partners of UEFA Women’s Football.
Víctor Grifols Deu, co-CEO of Grifols, also commented: “Our partnership with UEFA is exciting for our employees and for all of Grifols. We’re looking forward to watching thrilling matches.”
