FanDuel has bolstered its marketing in the sport of golf, signing its debut partnership with an individual golfer, three-time major winner Jordan Spieth.
Under the terms of the multi-year agreement, FanDuel will become the exclusive sports betting and daily fantasy sports operator of the former world number one, who will also work as the face of the firm’s golf products in the sports wagering and fantasy sports markets.
Furthermore, the sportsbook will support the athlete’s charity, the Jordan Spieth Family Foundation, whilst the golfer will cooperate with the firm on responsible gambling campaigns and on additional content distributed across social media.
“I think it would be foolish not to be getting involved in this, there’s so much potential,” said Spieth, speaking to GolfDigest. “It’s going to make the PGA Tour better for us by generating more interest because it was going to happen anyway.
“The fact that they’re leaning all in makes us as players feel more comfortable because they’re going to figure out a way to make it a safe space for us to feel like we can do our thing. So it just makes a lot of sense.”
The partnership represents an expansion of FanDuel’s presence in golf, having already struck a multi-year agreement with the PGA Tour, becoming the tournament’s official betting partner.
“Golf is an incredibly popular sport on the FanDuel platform, and we are always looking for new ways to engage the growing golf fanbase and community,” remarked Mike Raffensperger, Chief Marketing Officer of FanDuel Group.
“As one of the most universally admired golfers at the top of his game, Jordan Spieth is a perfect fit for our first official golf partner and the face of golf at FanDuel.”
Outside of golf, FanDuel has linked with the Women’s Tennis Association (WTA), DC United of Major League Soccer (MLS) and the Indianapolis Colts and Washington Football Team of the National Football League (NFL).