Esports company Complexity Gaming has launched Complexity Stars which looks to unite the communities of gaming, esports, professional athletes and celebrities. 

The new platform has been created to aid athletes and celebrities in elevating their profiles within esports and gaming through tournaments, content creation, and collaborations with players and streamers.

“We are launching Complexity Stars with huge names in sports and entertainment,” noted Justin Kenna, CEO of GameSquare Esports. “Complexity Stars provides a platform for professional athletes and celebrities to connect with gamers in an authentic way. 

“We are excited to launch Complexity Stars with its founding members, and we look forward to adding more athletes and celebrity gamers to build the platform. Gaming is the core of Complexity Stars, and an incredibly engaging way to connect gamers, athletes, and celebrities, authentically.”

The SquareGame-owned company will prioritise incorporating ‘star athletes’ from the NBA, WNBA, UFC, NFL, and MLB leagues to the new platform.

With a focus on boosting engagement, tournaments are to be organised including crossover competitions, esports matches, and brand integration opportunities. 

In terms of content creation, the company has stated that athletes will be able to livestream content across social channels, and also initiate brand partnerships by using the platform to connect with sponsors and create branded content.

“Complexity Stars is an incredible gaming division where sports, entertainment, and gaming come together,” added Duane “Zeno” Jackson, GameSquare Head of Talent and Special Projects. 

“There are amazing opportunities to collaborate with global talent through compelling content and tournaments that appeal to brands seeking to connect with the large, affluent, and growing gaming audience.”

The franchise claims that it expects to add musicians, celebrities, and additional professional athletes to its ‘diverse’ roster including former NBA guard J.R. Smith, WNBA Dallas Wings shooting guard Allisha Gray, Tampa Bay Buccaneers running back Leonard Fournette and Baltimore Ravens offensive tackle Ronnie Stanley, to name a few.

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