Recovery and performance technology developer Hyperice has further enhanced its status in the field of professional sports via an agreement with the United States Soccer Federation (USSF).
Under terms of the deal, organised by Soccer United Marketing, Hyperice will be the official recovery technology partner of US Soccer.
All US Soccer national team players and coaches from both the men’s and women’s team will utilise the developer’s recovery equipment in training for and during key matches, in addition to all 16 youth national teams and beach, futsal and para 7-a-side squads.
Sophia Smith, a forward for Portland Thorns of the National Women’s Soccer League (NWSL) and member of the US women’s team, will also join Hyperice’s list of individual athlete partners.
“Hyperice is an innovative, premium brand that has had a tremendous impact on high performance across the sports industry,” remarked David Wright, Chief Commercial Officer of US Soccer.
“Our shared vision and commitment to create environments that enable our athletes to perform at their best is core to the strategic partnership.”
The partnership will begin this week as the US national men’s team plays a friendly away match against Sweden on 10 April, followed by a game against France on 13 April.
Hyperice maintains a broad sports sponsorship portfolio, including the National Football League’s (NFL) Kansas City Chiefs, Major League Baseball’s (MLB) New York Yankees and the National Basketball Association’s (NBA) Los Angeles Lakers.
Outside of the US, the firm has secured agreements with Tottenham Hotspur FC of the Premier League and the New Zealand All-Blacks national rugby union team.
Additionally, the company has partnerships with a range of sports leagues, tournaments and organisations, such as the NBA, MLB, NFL, Ultimate Fighting Championship (UFC), the National Women’s Hockey League (NWHL), USA Cycling, USA Track & Field and the PGA Tour.