Crystal Palace FC and online payment solution provider AstroPay have signed a new agreement, with the latter named as the club’s training wear sponsor.
As a result, AstroPay branding and logos will feature on Crystal Palace training kit and across LED advertising at its Selhurst Park stadium in Croydon on match days, as well as on social media channels.
A multimedia element of the partnership will see AstroPay branding appear on the team’s PalaceTV content series ‘Copers Cope TV’, which documents The Eagles training sessions.
The deal marks an expansion of Crystal Palace’s sponsor portfolio, with the Premier League side already including Facebank as its sleeve sponsor, whilst it also entered into a responsible betting agreement with GAMSTOP in March of last year.
Barry Webber, Commercial Director at Crystal Palace FC, said: “We are thrilled to be able to announce a partnership with a brand as globally recognised as Astropay. Astropay has a long history of success in the payment solutions sector, and we look forward to working with them during the remainder of the season.”
For AstroPay, the partnership represents a further expansion of its sports-oriented marketing efforts, building on prior partnerships with Burnley FC’s women’s team and the Sri Lanka T20 World Cup.
Mikael Lijtenstein, CEO of AstroPay, remarked: “We are absolutely thrilled to be partnering with Crystal Palace FC, a Premier League football team that has over 160 years of professional experience.
“This is an exciting partnership with one of England’s most well-known footballing institutions and we look forward to working together hopefully for many seasons to come.”
