South Florida Motorsports (SFM), the promoter of the Formula One Miami Grand Prix, has formed a multi-year founding partnership with Gainbridge.

In collaboration with the digital platform, which provides customers with direct access to trusted financial products, Gainbridge becomes the title partner of the Start/Finish Club and Suites, gaining branding across the MIA campus.

“Gainbridge brings a prestigious modern brand to our event and will be a proactive partner for many years,” commented Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1 Miami Grand Prix. 

“Through this partnership, and the opportunities for engagement and exposure across our track and campus, they will be able to educate Formula 1 and South Florida audiences on their self-managed platform and tools empowering investors to grow and protect their savings.”

Furthemore, the deal has seen the both organisations create artwork with local artists, The Chalk Guys, to ‘celebrate their partnership’ through imagery and video. 

Gainbridge’s Chief Marketing Officer, Bill Shelton, added: “This partnership reflects our mission to be innovative and tech-driven, empowering people with access to tools to make every second count. We couldn’t be more excited to showcase our bold brand and give fans the ability to experience the events and hotspots Miami has to offer.”

Additionally, next to the North Campus Fan Zone, presented by Gainbridge, the firm has revealed that all ticket holders will gain access to food and beverage experiences, activations, art installations as well as viewing decks for one of the longest straights in the sport.

This month, the SFM officially named the title partner of the Prix, which means that the cryptocurrency platform is now injected into the newest Formula One event on the calendar, with its brand incorporated into the official event title and logo, in addition to exposure across the Miami International Autodrome.

This long-term deal was also the first commercial partnership to be announced in the build-up to the inaugural event that will take place on the new 5.41km circuit in Miami Gardens in May.

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