LaLiga Tech, a sports and entertainment industry technology provider, has partnered with 1190 Sports to protect sports competitions in Latin America against piracy as well as the value of audiovisual rights.

Through the LaLiga Content Protection, a LaLiga Tech subsidiary, the pair will carry out 24/7 monitoring and elimination of pirated content from key sporting competitions in Latin America. This will include the Brasileirão A & B Series in Brazil which returns in April.  

Jorge Carabias, Business Development Lead at LaLiga Tech, commented: “Protecting content can form  the foundation of new growth in the industry, by allowing sports organisations to reinforce their commercial potential and build closer digital relationships with their fans. 

In collaboration with 1190 Sports, a company which focuses on management and commercialisation of sports rights, the service will also cover sports streaming platform Fanatiz. Anti-piracy monitoring will be carried out across all search engines, social networks, websites and IPTV services where illegal content may be  distributed or promoted. 

“Through our technical and human resources, we are removing illegal content faster than was previously possible and partnering with forward-thinking organisations like 1190 Sports helps us to lead the defence against global piracy.”

Moreso, LaLiga Content Protection uses artificial intelligence, among other tools, to help ‘filter and classify’ the level of risk associated with each incident, in a bid to aid 1190 Sports to act quicker and more precisely to remove the source of piracy.

“Sports content piracy is one of the most serious problems facing the global media and entertainment industry,” added Hernán Donnari, CEO & Co-Founder of 1190 Sports. “It is a crime that directly impacts those who manage high-quality content that is appreciated globally. 

“Just as technological advances have contributed to the development and expansion of our industry, we are convinced that it is essential to put innovation and cutting-edge technology into our anti piracy services to help meet this challenge. We celebrate this new alliance and are delighted to have the expertise of LaLiga Tech in our corner.” 

According to data from LaLiga Content Protection based on its list of monitored websites, over 16 million unique users access illegal content every month in Latin America.

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