The Rugby World Cup 2021 has announced radio and outdoor media company MediaWorks as an official sponsor of the tournament which had been postponed until this year.

With less than 200 days to go until the ‘pinnacle’ event in women’s 15s rugby, the firm will promote the tournament across its Mai FM, More FM nationwide network and More FM Northland radio brands.

The collaboration will also get additional support from on-air personalities including Nickson Clark, Sharyn and Bryce Casey, and K’Lee McNabb who are also part of the tournament’s community ambassador programme as RWC 2021 Champions.

On the deal, Rugby World Cup 2021 Tournament Director, Michelle Hooper, commented: “Today’s announcement is hugely exciting to help us build excitement towards the tournament and contributes to our wider mission of raising the profile of women’s rugby in mainstream media. 

“MediaWorks is a fantastic partner to support us on that journey and ensure we’re reaching Kiwis and sharing the opportunity to be involved in such an extraordinary occasion for women’s sport in Aotearoa.”

The competition will be contested by the top 12 women’s 15s teams in the world from 8 October to 12 November and is the first time the tournament will take place in the Southern Hemisphere. 

Matches are set to be played at three stadium venues in Auckland and Whangārei including Eden Park, Waitākere Stadium and Northland Events Centre.

Speaking on the announcement, MediaWorks CEO, Cam Wallace, stated MediaWorks is proud to partner with Rugby World Cup 2021 and will ‘continue to help elevate the profile of women’s rugby’.

He concluded: “We have recently launched our Women’s Network at MediaWorks so we’re delighted to partner with events such as this which supercharge women’s sport. We can’t wait to get behind our world-champion Black Ferns and get Aotearoa excited about this momentous occasion.”

Previous articleSport Climbing viewership rises in Europe with Discovery deal
Next articleCity Football Group finalises acquisition of NAC Breda