Pittsburgh Steelers’ stadium is being renamed as the Acrisure Stadium in a 15-year deal with a fintech firm.
Acrisure will immediately take over the naming rights to the NFL team’s North Shore stadium, beginning with the 2022 season. The venue had been named Heinz Field since it opened in 2001.
“We are excited to partner with Acrisure for the naming rights to our stadium,” commented Steelers President, Art Rooney II. “Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums.
“We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come.”
Williams is the Co-Founder, Chairman and CEO of Acrisure and reportedly a ‘lifelong Steelers fan’. Headquartered in Grand Rapids, the enterprise now holds operations in 14 countries.
“The Pittsburgh Steelers are an institution in American sports and a globally recognized brand. Partnering with the Steelers is a tremendous honour,” added Williams. “Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community.
“Relatedly, we are eager to invest in the Pittsburgh community and broader region as we chart our course to an unforgettable first season. This relationship truly embodies and aligns two organisations that have high standards and are determined to achieve great things.”
The collaboration also looks to enable the franchise to continue to invest in stadium amenities and aesthetics, including new stadium identification for the 2022 season.
The partnership also includes community initiatives aimed at ‘providing a deep connection’ for Acrisure in the Pittsburgh community and brand recognition both locally and nationally to support Acrisure’s growth.