Liverpool FC (LFC) has extended its collaboration with Standard Chartered Bank for a further four years, remaining as partners until the end of the 2026-27 football season.
This agreement also includes sponsorship of LFC Women as they return to the Women’s Super League, and aim to increase the club’s participation in the women’s game.
Billy Hogan, CEO of LFC, said: “This is a hugely significant partnership for LFC and I could not be prouder to confirm a four-year extension to our already long and successful partnership with Standard Chartered.
“We have been on an incredible journey together and Standard Chartered’s support has been a key driver in our most recent successes, both on and off the pitch, with their loyalty and commitment to Liverpool Football Club.
“Our partnership has been able to thrive because of our shared values and we look forward to continuing to work together to help and support our communities and supporters around the world.”
The extension will take the relationship to the 17 season-mark, with the financial company becoming the Premier League team’s main team sponsor in July 2010, when it became only the fifth company ever to feature on the Reds’ first-team strip.
For over a decade, the pair have used their partnership to support a number of the bank’s sustainability and community investment programmes, and have raised over £500,000 to tackle avoidable blindness and help young people, especially girls, learn new skills.
The bank has also worked closely with LFC Foundation to ‘empower young adults’ through its Futuremakers initiative and has provided various matchday tickets to local residents.
“When we partnered with Liverpool FC in 2010 we could not have imagined the success of both the partnership and of the club,” added Bill Winters, Group Chief Executive at Standard Chartered.
“Liverpool FC has been a true partner and, as one of the world’s best-known football clubs, we are proud to be associated with them. We are delighted to be continuing our partnership for the next four years and look forward to building on our already successful relationship.”