Cricket Australia has announced a deal with Disney Star which will broadcast all men’s and women’s international cricket played in Australia into India.
Starting from the 2023-24 season, the platform will stream all international matches as well as the KFC Big Bash League and Weber Women’s Big Bash League for the next seven years.
“We are delighted to announce this new association with Disney Star from season 2023/24 onwards,” said Cricket Australia CEO, Nick Hockley. “Disney Star is synonymous with the game in India and we look forward to working with them to showcase the outstanding cricket played in Australia every summer.
“The magnitude of this association is a testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard of Australian cricket in India and global markets more broadly.
“There was significant interest in our rights and we are very grateful to our current rights-holder Sony for their partnership which will continue throughout this season.”
Last month, the channel also gained the TV broadcast rights for the Indian Premier League’s next five seasons.
On its latest deal, Disney Star’s Head of Sports, Sanjog Gupta, expressed his opinion that Cricket Australia represents ‘some of the best content that the world of cricket has to offer’.
He added: “Be it the standard of cricket played, the popularity of Aussie Cricketers, the rivalries and narratives or the context of playing in front of expressive crowds and in tough conditions.
“Disney Star has been delighting millions of Indian fans by showcasing marquee cricket across our linear and digital platforms.
“Some of the most memorable moments for Indian fans have been produced in Australia and we look forward to elevating many more such moments with our unique brand of story-telling, programming, local activations and tech-enabled experiences in association with Cricket Australia.”
