The Green Bay Packers have revealed a $77.7 million operating profit for the most recent season, following last year’s $38.8 million loss during the 2020 pandemic.
The new figures are more in line with the NFL team’s pre-pandemic profit of $70.3 million in 2019, whereas the biggest shift in the numbers came on the local revenue side – $61.9 million to $231.7 million. This is due to fans returning to games in 2021 after a mostly fan-free 2020 season.
“That was the real story there was the return to normalcy and the return of the fans,” commented Packers President/CEO, Mark Murphy. “By and large, we have moved beyond any financial effects from the pandemic.
“There have been some unique challenges with the salary cap, and we’ve had to do some things financially we normally haven’t done due to the changes. We have young players on the rise and veterans we want to keep around who are vital. That’s been the cost of keeping a good team together.”
National revenue went from $309.2 million to $347.3 million, which has partly been put down to a 17th regular-season game league-wide, an extra wild-card playoff game broadcast in primetime and a stronger year for league sponsorships coming off the pandemic. The club’s expenses also rose from $409.9 million last year to $501.3 million.
Furthermore, the Titletown development across the street from Lambeau has also been regarded as a ‘positive piece of the team’s financial picture’.
“We’ve always looked at Titletown a little differently, as more of an investment in the community,” Murphy added. “The real estate has been a success, and we’re really pleased with the amount of engagement in our programming in the plaza. We’re happy to make that investment and provide those opportunities for the community.”