Valencia CF has named Herrero Brigantina both a ‘premium plus partner’ and a back-of-shirt sponsor of the LaLiga club.
The deal will see the insurance broker’s logo featured on the back of the match and training shirts of both the first team and VCF Mestalla.
Herrero Brigantina’s HR Director, Mónica Diéguez, said: “This alliance with Valencia CF is a source of pride and motivation. This is an historic club.
“Herrero Brigantina is currently in a process of expansion and growth at a national and international level. All our professionals work with effort, honesty and involvement. These are values that we share with Valencia CF.”
The agreement was ‘celebrated’ in an event held at the club offices, attended by President Layhoon Chan, alongside Ricardo Arias, VCF Ambassador, Team Manager Voro González and Fernando Giner, President of the VCF Footballers Association.
Earlier this year, Valencia signed another multi-year agreement with Cazoo, which has now become the club’s main partner and shirt sponsor since the beginning of the current football season.
The collaboration now sees the car retailer’s branding feature on the front of the La Liga side’s men’s and women’s shirts and throughout the Mestalla Stadium, obtaining ‘significant’ visibility on televised football coverage on matchdays and on all digital platforms.