The National Rugby League (NRL) has extended its 21-year partnership with Telstra by a further five years.
As the longest naming rights deal in Australian sport, the pair made the announcement at the launch of the NRL Telstra Premiership Finals Series, at Telstra’s George Street Headquarters in Sydney.
NRL Chief Executive, Andrew Abdo, said: “Together with Telstra, we will continue to grow the men’s and women’s Telstra Premierships, ensure more people are connected to rugby league and continue to improve the overall experience for fans, participants and volunteers.
“We are particularly excited about our new agreement including a dedicated innovation fund for Telstra and the NRL to collaborate on technology to transform fan experiences. We look forward to applying the country’s best and brightest minds to finding new ways to bring fans closer to the action.”
In more detail, the telecommunications company will continue to be the NRL’s naming rights sponsor for both the NRL and NRLW Premierships until 2027, which takes the partnership to 26 years.
Michael Ackland, Chief Financial Officer and Group Executive, Strategy and Finance at Telstra, added: “The new deal takes our long and successful partnership with the NRL past a quarter of a century, a milestone of which we are extremely proud.
“We know our customers love the NRL so we are excited to play our part in helping to grow both the men’s and women’s games for the next five years.”