UEFA has announced Turkish Airlines as an official partner of the UEFA Champions League, Super Cup, Futsal Champions League finals, and the Youth League finals.
Described as ‘one of the most important sponsorship deals in the history of Turkish sports’, the deal is in line with this season’s UEFA Champions League final which is taking place at Istanbul’s Atatürk Olympic Stadium on 10 June 2023.
Guy-Laurent Epstein, UEFA Marketing Director, said: “The UEFA Champions League is the world’s greatest club competition, and we are delighted to have Turkish Airlines on board as a partner.
“We both share a global reach, connecting fans across continents and we are delighted that their debut season as a partner will culminate in the final of this prestigious tournament taking place on home soil in Istanbul. We both share similar passions, and truly believe that the sky’s the limit when it comes to our partnership.”
Furthermore, the company becomes the first ever airline to partner with the UEFA Champions League.
In December 2015 however, Turkish Airlines became the first airline to partner with UEFA as its official airline sponsor for UEFA EURO 2016, which took place in France.
On the new deal, Prof. Ahmet Bolat, Turkish Airlines’ Chairman of the Board and the Executive Committee, added: “As the Flag Carrier Airline of our country, we are proud of our sponsorship of the UEFA Champions League, one of the biggest sports competitions in the world.
“With our country spreading its wings towards the 100th anniversary of our Republic, we are taking the Turkish Airlines brand to new heights. With this sponsorship, we will carry the Turkish Airlines brand throughout the world and bring the whole world together in Istanbul.
“We believe in the unifying power of sports that brings different cultures together and we aim to continue to take part in the world’s leading tournaments.”
