Indian Super League (ISL) team FC Goa has announced that it is continuing its co-sponsorship deal with Adda52.com for the 2022-2023 season.
As the Indian gambling firm aims to promote skill-based sports, it underlined that football ‘just fits in right there’, citing the similar skill-set structure between football and poker.
“The knowledge and understanding of the game, the skills to enhance the performance, the mental fortitude to not succumb to pressure and the ability to read the opponent’s mind to stay a step ahead – it’s the same in both the sports,” the company stated.
As the pair enter their third season together, they highlighted that this ‘exemplifies the trust’ between both parties in terms of delivery.
Ravi Puskur, FC Goa Vice President, commented: “With fans coming back to the stands this season, we believe the upcoming Hero ISL season is set to be momentous.
“And with Adda52.com coming on board as our sponsor this season, I believe there will be even more opportunities for us to work together on a number of common goals for the two brands.”
Furthermore, Krishnendu Guha, Chief Revenue Officer, Adda52.com, underlined the operator’s commitment in ‘taking the sports ecosystem ahead in all possible ways’.
He continued: “We believe that games are a way of life, not merely a kind of amusement. Adda52.com is dedicated to promoting the development of all types of skill games, so we would like to offer our support and best wishes to FC Goa as they compete for the coveted ISL Championship this season.”
“Adda52.com is honoured to join hands with FC Goa as a sponsor and help the team on its path to become a source of talent for the national team. The new season has begun and we can’t wait to watch FC Goa win the championship.”
Adda52.com continues associating itself with different sports in line with its goals, after having recently sponsored the US Open broadcast on Sony LIV, along with a number of regional and state-level sports events.