Cryptocurrency exchange Bitget has become the official sponsor of the Juventus Women’s team, announced during International Women’s Day.
Juventus Women and Bitget’s partnershio is part of the exchange’s ongoing efforts to inspire individuals to embrace the crypto sector, placing its brand name in public domains and participating in events designed to raise awareness of the company’s activities.
The crypto exchange reveals that 40% of its employees are female and believed that partnering with the Serie A Women side was the right deal to make.
Gracy Chen, Managing Director at Bitget, said: “We feel a deep affinity with Juventus Women, whose sporting achievements and spirit have rewritten the footballing record books.
“Sponsoring the Juventus Women’s Team will bring crypto to a wider female audience and motivate women to seize the opportunities that life presents. We’re confident that this partnership will develop into a long-running arrangement that will work to the advantage of all parties.
In 2021, Juventus Women became the first Italian club to achieve a perfect season, winning all their league matches. In the following season, they reached the quarter-finals of the UEFA Women’s Champions League.
The sponsorship deal also bolsters Bitget’s efforts to attract more female audiences into the crypto space. The industry has traditionally been male-dominated, but Bitget notes a demographic shift is starting to occur.
Tiziana Di Gioia, Chief Commercial Officer of Juventus added: “We are thrilled to partner with Bitget and share their commitment to promoting gender equality and empowering women in all industries, be it sports or digital technologies.
“As a leading football club, we know how important it is to provide equal opportunities for everyone, and we are proud to be associated with a company that shares our values.”