According to Daniel Riolo, Ligue 1 is set to name McDonalds as the title sponsor of the French top-flight league.
This would signal the end of UberEats’ sponsorship agreement with Ligue 1, with the French league now expected to be named the ‘McDonalds Ligue 1’.
Riolo stated that McDonalds will pay upwards of €20m per-year under the new deal as UberEats expressed a desire to stop paying the €15-16m it was paying the league annually.
This brings to an end a five-year relationship between Ligue 1 and UberEats after the French division was named the ‘Uber Eats’.
“They (UberEats) did not want to continue paying at that price, and there was an offer submitted to Vincent Labrune with a tidy sum.
“It’s an offer from McDonald’s. They haven’t yet planned the comms for the junk food and everything, they’re working on it. It’ll be around €60m over three years, it’s a clear increase.”
The news of fresh investment from McDonalds will come as a welcome for Ligue 1 after struggling to secure a new broadcast rights agreement with networks over the last several months.
The French Ligue Professionnel de Football (LFP) is looking for €1bn from bidders to hand over the country’s Ligue 1 and Ligue 2 domestic and international rights.
In a first for the LFP, Chief Executive Labrune is looking to showcase French football to both a local and global audience throughout the 2024 to 2029 seasons.
