Scuderia Ferrari has named Celsius Holdings as the exclusive energy drink partner across all US Formula One Grand Prix races this year.
The Florida company, which creates the CELSIUS energy drink, will have its logo displayed on the team’s car, starting at the Miami Grand Prix in a month’s time – the first of the three US-based races this season.
John Fieldly, President and CEO of CELSIUS, commented: “CELSIUS shares Scuderia Ferrari’s superior commitment to innovation, excellence and performance.
“We are thrilled to announce our partnership with one of the sport’s most iconic brands as the exclusive energy drink partner for the 2023 US Grand Prix Races and to engage millions of Formula One enthusiasts.”
Furthermore, the company will provide fans and consumers with digital and social media content dedicated to Scuderia Ferrari and further activations on and off track.
“Ferrari has been an iconic brand in Formula One’s long history and we are thrilled to power the team with CELSIUS providing Essential Energy for peak performance,” Fieldly continued.
“Competing at the highest level of performance is in our DNA at CELSIUS and having a partner who shares our mindset and passion for performance is a perfect match.”
Last month, the drink company signed boxer Jake Paul to a new endorsement deal ahead of his fight in Saudi Arabia against Tommy Fury.
Assets included Celsius getting branding on Paul’s fight night attire, as well as featuring Paul in a promotional campaign for new products, digital content and events and launch parties.