Liverpool FC has announced a new long-term partnership with Google Pixel to become the club’s official mobile phone partner and will use AI-powered technology to bring fans even closer to the game.

The pair will work with both the club’s men’s and women’s teams to create exclusive content as well as “deeper, tech-driven experiences”, using Google’s AI-powered camera features on the device to amplify fan experiences across Anfield and Prenton Park, as well as for fans watching at home.

The aim of this exclusive content is to help close the visibility gap between men’s and women’s football, inspiring more girls and women to get involved in the sport, and move the game forward.

Ben Latty, Commercial Director at Liverpool FC, said: “We are incredibly proud to be announcing this partnership between Liverpool FC and Google Pixel. At LFC, it is important to us that we are not only partnering with the biggest and most exciting brands, but that the brands we are partnering with allow us to offer something of real value to our supporters. 

“We are looking forward to seeing how over the course of the partnership we will work together to give fans of our men’s and women’s teams exclusive content and experiences that will bring them closer to the game they love.”

The multi-year partnership will begin with Google Pixel working with Liverpool to create its first dedicated women’s football show on YouTube, going behind-the-scenes during the upcoming 2023-24 season for the team in the Barclays Women’s Super League

The Premier League club will also work with its new partner to produce a content series titled ‘Pitchside, Presented by Pixel‘ that will give fans an in-depth look into the action with exclusive content from the sidelines, all shot on Google Pixel phones.

Eileen Mannion, Vice-President of Marketing at Google UK, added: “We are thrilled to partner with Liverpool Football Club. As their official mobile phone partner, Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love and helping them capture all the emotions of football. 

“We will also work with LFC to help close the visibility gap for the women’s game, delivering on our commitment of making football more accessible and equitable for all fans.”

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