Sports data provider Stats Perform has revealed a new collaboration with Electronic Arts (EA) that will deliver optimised player ratings for the video game developer’s upcoming football title EA SPORTS FC24.
The new Opta feature from Stats Perform will work in conjunction with EA to deliver real-time player performance data from more than 200 men’s and women’s competitions around the world as part of FC24’s new PlayStyles and PlayStyles+ features.
This will influence the in-game behaviour of players to correlate with their real-life strengths and traits for which fans across the world have come to know them.
Michael Mueller-Moehring, Head of Data Collection and Licensing at EA Sports, said: “This is an exciting new direction for us. For FC24 we’re seeing the very first introduction of Opta into the game, helping us to validate and optimise our existing processes but going into future years, we’ll see the partnership expand to new heights.
“Broadcasters, leagues, and clubs globally have used Opta’s data to educate fans about the beauty in the detail of football for over 25 years, making Opta a fundamental and trusted part of global football fans’ lives. That’s exactly why we sought to partner with Opta, to ensure we’re bringing that same level of beauty and realism to our game.”
Opta has been heavily highlighted in EA’s marketing push for its new game, which will replace its previous flagship title FIFA after the company’s recent fallout with the football governing body after 30 years of collaboration.
Carl Mergele, CEO of Stats Perform, added: “Today’s fans enjoy experiencing football in lots of different ways and we’re proud that Opta data continues to be at the core of their experiences, on every screen and format.
“We are delighted that our ongoing investment in collecting, generating and distributing the fastest, most accurate detailed data has been trusted by EA to play a role in such an exciting new experience. We hope FC24 players will love the added realism that Opta provides and it will bring them even closer to the game and to sport.”
