Son Heung-Min lands Pepsi deal during EA FC 24 release

Credit: Shutterstock
Credit: Shutterstock

Fresh off scoring two goals for Tottenham Hotspur in a 2-2 draw against rivals Arsenal, Son Heung-Min has become the latest global ambassador for Pepsi

The partnership with the global beverage brand falls in line with the release of EA Sports FC 24 where Son attended an early access event in London last week to announce the deal with Pepsi. 

Son said: “As a huge gaming fan, it’s a privilege to be part of this epic collaboration with EA SPORTS FC while teaming up with such a globally revered brand like Pepsi. 

“The brand’s commitment to bringing joy, energy, and excitement into people’s lives under its ‘Thirsty for More’ tagline is something that resonates deeply with me and I see a strong synergy between my values and the aspirations of Pepsi. I’m buzzing for the world to see what we’ve got planned in 2023 and beyond.”

The Spurs captain will work alongside Pepsi and EA Sports – with the two already having a pre-existing partnership – to help create new content under Pepsi’s ‘Thirsty for More’ campaign. 

The soft drink company’s campaign debuted in 2022 and was headlined by global football icons Lionel Messi and Ronaldinho, helping to launch Pepsi’s new international brand strategy, focusing on ‘driving deeper connections with consumers through shared passions’. 

Son also joins a litany of other Pepsi ambassadors such as Real Madrid’s Vinicius Jr and Arsenal defender Leah Williamson.

Gustavo Reyna, Pepsi Senior Director of Global Marketing, added: “Son is one of the most likeable players in world football, that’s why it’s a joy to welcome him to the family as our new Pepsi ambassador.

“Pepsi has a rich tradition of teaming up with top talents, and Sonny’s unmistakable enthusiasm for all his pursuits, coupled with his deep affection for gaming, entertainment, and sports, made him the ideal choice to become our latest football ambassador. 

“We’re excited to show the world what we have to offer and we’re delighted to have Son help us on that journey.”

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