Sports entertainment app SNAIFUN has been revealed as the latest premium partner of Italian football club AC Milan.
This is an extension of the Rosonneri’s decade-old collaboration with SNAIFUN’s publisher, Snaitech Group, which continues to focus on promoting the world of sport and its values such as “togetherness, participation, fair play, inclusion and social recognition”.
Fabio Schiavolin, Snaitech CEO, commented: “We are enthusiastic to celebrate this strong bond that unites our company to the Rossoneri, with whom we share important principles, that sport conveys and represents, actively supporting the spread of sporting practice.
“Sport has always been at the base of our business model; for us, that also means your relationship with your territory, with the institutions and the sporting associations. The partnership with AC Milan is a source of pride for the Group: born over ten years ago, it has been enriched and consolidated over time through numerous entertainment initiatives aimed at all sports fans.”
As part of the premium partnership, SNAIFUN will use the San Siro stadium during Serie A and Coppa Italia matches to launch various fan activations such as pre-match quizzes “designed to reward and share their passion”.
Some of the prizes awaiting AC Milan fans include the attendance of a live training session at the Milanello Sports Center, a visit to the Casa Milan museum in the company of a ‘Rossoneri legend’, as well as tickets to home matches.
Giorgio Furlani, CEO of AC Milan, added: “This partnership between AC Milan and the Snaitech Group is a solid and special bond that has been going on for over ten years, making it one of the Club’s longest-running and most successful partnerships.
“We continue this journey together with pride, aware of how the sports industry and football, in particular, are constantly evolving and with a renewed desire to enrich this partnership by putting our fans at the centre.”
The partnership will be further celebrated with a special event at the San Siro Hippodrome, also known as the SNAI Hippodrome for sponsorship reasons, which will welcome representatives from both SNAI and AC Milan, as well as a pool of 200 randomly selected SNAIFUN users.