The Professional Fighters League (PFL) has partnered with 888poker ahead of the PFL Europe Championship commencing on 8 December.
Taking place in Dublin, the regional MMA league will incorporate the 888poker brand across its PFL SmartCage octagon, with the online poker platform receiving additional visibility across PFL’s social channels in the leadup to the event.
James Frewin, SVP International of PFL, commented: “The Professional Fighters League (PFL) is delighted to announce our collaboration with 888Poker, coinciding with the PFL Europe Championship.
“This partnership with a dynamic brand like 888poker represents an exciting venture, particularly given the strong synergies between the poker community and the mixed martial arts world.
“The distinctive seasonal format of PFL is set to captivate poker players and enthusiasts globally, as they are accustomed to league and tournament structures that foster engaging narratives and dramatic spectacles.”
The PFL Europe Championship on 8 December match ups includes rising combat sports superstar Simeon Powell as he takes on Jakob Nedoh in the Light Heavyweight Championship as well as undefeated Dakota Ditcheva facing off against Valentina Scatizzi in the Women’s Flyweight Championship.
Some of the Dublin fight night highlights include the Light Heavyweight matchup between Simeon Powell and Jakob Nedoh, as well as the Women’s Flyweight Championship bout between undefeated Dakota Ditcheva and contender Valentina Scatizzi.
Amit Berkovich, VP head of Poker and MD ROW, 888 William Hill, added: “We are delighted to announce our exciting new partnership with the Professional Fighters League. At the heart of this collaboration is our shared passion for entertainment and commitment to providing first-class experiences in our respective spaces.
“With the PFL’s position in the world of mixed martial arts, together with 888poker’s award-winning gaming platform, this sponsorship deal presents a unique opportunity to reach more diverse audiences.
“We look forward to the journey that lies ahead and to the innovative projects we will build together.”
PFL Europe is currently enjoying widespread success after breaking all records for most-watched MMA event in French broadcast history during its fight night in Paris.
The format of the competition consists of regular season events, where individual fighters compete in playoffs and a championship every year – something that is also seen across all other major sports.