From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition highlights the latest development in the major partnership between Riot Games and esports data analytics company GRID.
Riot Games becomes equity investor in GRID
Esports data platform GRID has announced a significant development in its partnership with game publisher Riot Games.
The news entails that Riot has acquired an equity stake in GRID’s operations, targeting a long-term goal to ensure the best data integrity in competitive esports.
Another outcome of the extended partnership is that GRID is now also the official worldwide esports data partner of the VALORANT Champions Tour and League of Legends esports.
Galaxy Racer shifts esports focus of US-based branch ‘Her Galaxy’
Esports organisation Galaxy Racer has let go of 10 staff members working at the firm’s North American, women-centred branch ‘Her Galaxy’, essentially dismantling the venture’s esports focus and shifting it towards the creator economy.
According to sources close to the issue, the staff changes were unexpected and there are still some who are yet to receive their salaries going three months back.
Galaxy Racer Chief of Staff Walid Singer has denied all accusations and maintains that the layoffs have been communicated in a proper manner.
Gentle Mates sets out on AI-based partnership with Shikenso Analytics
France-based esports firm Gentle Mates has brokered a new deal with esports data and analytics company Shikenso Analytics.
As per the deal, Shikenso will leverage its AI-powered data analysis tool to evaluate Gentle’s performance and success with its existing partnerships, leading to a better investment strategy going forward.
Nicolas Borri, Head of Development and Operations at Gentle Mates, said: “By partnering with Shikenso, our team and our representative agency Bump are now equipped to deliver on a fantastic way to drive value for our current partners and our future ones!”
Virgin Media named as title sponsor of Irish football’s esports division
The Football Association of Ireland (FAI) has strengthened its esports programme by signing Virgin Media as its title sponsor.
This means that the eLeague of Ireland (ELOI) will now be named Virgin Media ELOI for the duration of the partnership, which encompasses a total of two years.
Sean Kavanagh, Commercial Director of the FAI, spoke on the deal: “This is an exciting partnership for the FAI to have such a brilliant brand to be the title sponsor for our electronic games programmes.
EA FC mobile launches Indian college tour in a new deal with Skyesports
Video game conglomerate EA Sports has teamed up with Indian gaming company Skyesports to set in motion a series of mobile esports events for students.
A total of six Indian colleges will participate in what has been called the EA SPORTS FC Mobile Campus Tour taking place in November and December.
Students will be able to showcase their skills on the mobile version of the newly-released EA FC football simulator, also known under its previous brand FIFA.
