Is Football AI proof FIFA can put fans ahead of sales?
FIFA is often accused of prioritising commercial interests over the good of the game, but its latest AI‑focused announcement suggests that’s not always the...
How Liverpool uses AI to take Anfield around the world
Liverpool FC and Wasabi Technologies told Insider Sport how cloud and AI are transforming fan engagement and the future of sports storytelling.Last week, sports...
How AI and emotional tech are transforming live sports ?
Real-time data integration is transforming live sports and news broadcasts, enhancing audience engagement with instant insights and interactive experiences.By: Divyajot Ahluwalia, Founder - Director,...
Why cybersecurity is at the heart of Southampton FC’s operations
Partnerships in football are forged in shared goals, value from both parties, and most importantly, trust. That’s why Southampton Football Club chose Acronis to become...
Inside the football club putting AI in charge of its contracts
Cambridge United is trialling a local-born AI system to draft, review and track contracts in record timeImagine a January transfer window in which...