Ajax & Adidas to hit 30-year milestone in partnership extension

credit: Shutterstock
credit: Shutterstock

Ajax and Adidas have extended their long-term partnership, in a move which will see it exceed 30 years under the terms of the new agreement. 

The extension will last until 2031, meaning that Ajax will have used Adidas kits for 30 years since beginning the partnership in 2000, making it the longest running sporting goods partnerships in Eredivisie history, as well as European football.

Menno Geelen, Commercial Director of Ajax, said: “Over the years, we have not only seen growth in the number of teams being supplied by adidas but our partnership has grown in all aspects. 

“What makes this partnership so special to me is that adidas was always there for us. Not only when we had European success, or the two series of back-to-back national championships, but also in the less successful years. This extension is meaningful and shows further proof of the faith they have in our partnership.

“We are amongst adidas’ most important international partners, which has given us the opportunity to develop extraordinary collections together for several years.”

Adidas will continue to supply Ajax’s men’s first team, Ajax Amateurs and youth academy with sporting goods. 

The sports apparel company was also “instrumental” in helping to launch the Ajax women’s team in 2012, as well as the Ajax Esports team and the Only Friends disabled teams in 2017. 

Nick Craggs, General Manager Adidas Football, added: “Ajax is a one of those partners that simply makes our football heart beat faster, with the club’s rich heritage deeply rooted in European football, the attacking playing style, its innovative approach to talent development and their stand-out marketing activations. 

“We are honoured to be part of the club’s history for nearly 25 years, excited to extend this well beyond the club’s 125-year anniversary and can’t wait to share with Ajax fans around the world what we have in store for the club, on and off the pitch.”

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