BoyleSports has announced a new partnership with Horse Racing Ireland Racecourses (HRI) renewing its sponsorship for the Irish Grand National.
Ireland’s largest independent bookmaker and HRI have renewed its sponsorship of the Irish Grand National for another three years (running until 2027), taking the BoyleSports’ association with the race to 13 years.
The bookmaker also adds Leopardstown to its sponsorship portfolio by becoming the official betting partner of the Summer Series at Leopardstown, which includes nine race meetings from May to August.
Vlad Kaltenieks, CEO, BoyleSports, said: “We are delighted to continue our sponsorship of the BoyleSports Irish Grand National – a race that over the years has produced some dramatic and thrilling finishes and we’ve no doubt will deliver again this year and beyond.
“The horse racing industry is constantly evolving, but one thing remains unwavering, and that is our absolute commitment to supporting Irish racing – a sentiment that is shared with our partners Horse Racing Ireland Racecourses.”
Kaltenieks added: “And with our new extended sponsorship as official betting partner to the Summer Series, we look forward to switching from a thrilling Easter Festival at Fairyhouse to a cracking summer of racing and entertainment at Leopardstown.”
BoyleSports has shown further commitment to Irish racing by sponsoring the Grade 3 Joe Mac Novice Hurdle at Tipperary Racecourse on Super Sunday, along with the Grade 2 Webster Cup Chase at Navan Racecourse.
The deal has ensured that the Irish Grand National will be the richest race on the Irish National Hunt calendar in 2024, with a total prize pot of €500k. BoyleSports will be trying to make the most of HRI’s new media rights deal that starts this year.
Paul Dermody, CEO Horse Racing Ireland Racecourses, concluded: “BoyleSports has been a valued sponsor at Fairyhouse Racecourse since 2014 and this agreement to extend the partnership to the other HRI Racecourses – Leopardstown, Tipperary and Navan – is a strong endorsement of the relationship between the brand and the racecourses.
“Partnering with Irish racing continues to deliver significant commercial opportunities and value to brands and we look forward to supporting BoyleSports in the activation of this agreement.”
