In partnership with Ubisoft, BLAST has announced seven partners ahead of the Six Invitational 2024 (SI) event in São Paulo, Brazil.
BLAST has welcomed seven partners ahead of the SI 2024 event, an annual competition where the world’s best Rainbow Six Siege teams compete for $3m in prize pool winnings along with the “most prestigious trophy” in Rainbow Six Siege.
Alexander Lewin, Senior Vice President of Commercial Revenue for BLAST, commented: “The Six Invitational 2024 continues to build in excitement and scale – we’re thrilled to be bringing onboard seven exceptional partners for the biggest event in the Rainbow Six esports calendar.”
Partners listed by the organisation include Intel, Lenovo, JBL, Eureka Ergonomics, Kingston Technology, CTRL and Aura. All partners will be visible across the event, which is set to take place between 13 and 25 February,
The brands named will be hoping to take advantage of the record number of viewers, following BLAST’s announcement that the event has seen a record number of ticket sales.
Lewin added: “Alongside Ubisoft, we are immensely proud to announce a record number of commercial partners for a Rainbow Six esports event as well as record ticket sales in what is shaping up to be an unforgettable event.
“Fans can expect lots of exciting entertainment and activations from our diverse selection of partners, whether watching along on the global broadcast or in attendance at the arena.”
Two of the aforementioned brands, Eureka Ergonomics and CTRL have both previously partnered with the event last year, appearing at BR6 Major Atlanta, with Eureka chairs once again being used by the players throughout the event, and CTRL will bring their “Healthier for you” products to the community.
Whereas, five partners come into the fold with Kingston’s solid-state drives powering the player’s computers as well as peripheral partner, JBL’s Quantum headsets will be onsite at the Ginásio do Ibirapuera for fans to test at the JBL booth and Lenovo will return to the Six Invitational landscape for the first time since 2019, bringing its laptops to the arena for fans to test Siege content and games on.
In addition, Intel will be hosting a meet and greet offering fans a chance to meet their favourite players and personalities as well as having its own broadcast segment. Lastly, Aura Brazil will be providing connectivity for the entire competition through its fibre service.
Francois Tallec, Vice President, Brand & Transmedia Partnerships for Ubisoft, said: “This Six Invitational will be the largest esports event in the Rainbow Six Siege history, coming to Brazil for the first time and reaching an unprecedented level of attendance.
“This event is of strategic importance to Ubisoft and its esports ambitions, so we couldn’t be more excited to deliver it alongside such prestigious partners for the 2024 edition!
“Our goal is to provide our fans with best-in-class entertainment value, and having partners that will elevate the experience of our fans with creative integrations is ultimately serving this goal.”
This year, BLAST has continued to bolster its sponsorship deals across its organisation, announcing a global partnership with esports betting brand GG.BET last month.
